Every innovation has a moment of clarity, and for GenFlowMed, that moment came during a routine conversation with Kim, a billing specialist at LegacyOBGYN in Frisco, Texas. What started as a discussion about billing inefficiencies would evolve into a comprehensive solution that's now transforming how OB/GYN practices handle their most complex calculations.
The Challenge That Started It All
In mid-2025, I had the opportunity to observe the daily operations at LegacyOBGYN, one of North Texas's respected obstetrics and gynecology practices. It was there I met Kim, whose expertise in medical billing was matched only by her frustration with the tools available to her.
– Kim, Billing Specialist at LegacyOBGYN
Kim's observation wasn't just about time – it was about accuracy, patient satisfaction, and the mental toll of repetitive, complex calculations. She showed me stacks of worksheets, calculator tapes, and sticky notes covered in calculations. Each transfer-in patient required:
- Calculating the remaining global period value
- Determining antepartum visit credits
- Adjusting for different insurance plans
- Factoring in deductibles and out-of-pocket maximums
- Explaining these complex calculations to patients
From Problem to Solution
Kim didn't just identify problems – she provided solutions. Her deep understanding of OB billing workflows became the blueprint for what would become GenFlowMed's OB Billing Calculator. She walked me through dozens of scenarios, edge cases, and the nuances that only someone with years of experience would know.
"Kim's expertise was invaluable," I reflect. "She could instantly spot when a calculation was off by even a dollar. Her attention to detail and understanding of both the technical and human sides of billing shaped every feature we built."
Special Recognition
GenFlowMed's OB Billing Calculator wouldn't exist without Kim's expertise, patience, and dedication to improving healthcare billing. Her insights from LegacyOBGYN continue to guide our development as we build tools that make a real difference in medical practices.
The Development Journey
Working closely with Kim and the team at LegacyOBGYN, we began developing the calculator in iterations. Kim would test each version with real-world scenarios, providing feedback that was both precise and practical.
The breakthrough came when we implemented the Transfer-In Mode. Kim had emphasized how these cases were the most time-consuming and error-prone. Our solution automated the entire calculation process while maintaining the transparency needed for patient communication.
Key Innovations Inspired by Kim's Insights:
- Auto-calculation for Transfer-In Patients: Based on Kim's workflow, we automated the credit calculations that previously took 15-20 minutes per patient.
- Real-time Insurance Adjustments: Kim showed us how insurance percentages affected every calculation, leading to our dynamic adjustment feature.
- Patient-Friendly Summaries: Kim stressed the importance of clear communication with patients, inspiring our detailed breakdown displays.
- Zero Data Storage: Understanding HIPAA concerns from Kim's perspective, we designed the calculator to never store patient data.
The Impact
Today, the OB Billing Calculator is in active testing at Legacy OBGYN, with each calculation saving valuable time and reducing errors. But the real success story is in the feedback we receive from billing specialists like Kim, who can now focus on patient care rather than manual calculations.
Kim recently told me, "What used to take me 20 minutes now takes 2. But more importantly, I can confidently explain charges to patients with clear, accurate breakdowns. It's changed how we handle billing conversations."
Looking Forward
Kim's collaboration didn't end with the calculator's launch. She continues to provide feedback, suggest improvements, and test new features. Her recent input on handling multiple insurance scenarios and complex deductible situations is shaping our next updates.
As we expand GenFlowMed's suite of tools, Kim's philosophy guides us: every feature should save time, improve accuracy, and ultimately enhance patient care. The upcoming Practice Analytics dashboard and Patient Portal are being developed with the same attention to real-world workflows that Kim taught us to value.
A Partnership Model for Innovation
The GenFlowMed story demonstrates the power of collaboration between technology and healthcare expertise. Kim and LegacyOBGYN didn't just inspire a product – they showed us how to build solutions that truly serve the medical community.
We're grateful to Kim for her trust, expertise, and continued partnership. Her dedication to excellence in medical billing has set the standard for everything we build at GenFlowMed.