Every great innovation starts with a problem that needs solving. For GenFlowMed, that problem was discovered not in a boardroom or tech incubator, but in the day-to-day operations of Legacy OBGYN, where Kim Bell, the practice's office manager, was fighting a daily battle with billing calculations.
The Daily Struggle
Picture this: It's a busy Tuesday at Legacy OBGYN. Kim sits at her desk, calculator in hand, surrounded by insurance verification forms, trying to explain to yet another expectant mother what her OB package will cost. The calculations are complex – deductibles, coinsurance, out-of-pocket maximums – and one small error could mean thousands of dollars in billing discrepancies.
"I was spending hours every day on these calculations, and despite my best efforts, errors would still slip through. I knew there had to be a better way."
As part of the Privia Network and using Athena EMR, Legacy OBGYN had access to sophisticated medical technology, but nothing that could handle the specific complexity of OB billing packages. The practice was beginning to implement Phreesia for some services, but the gap in comprehensive OB benefits calculation remained.
The Meeting That Changed Everything
In early August 2025, Kim reached out to me with a simple request: "Can you build something that makes this easier?" What started as a casual conversation over coffee turned into an intensive discovery session about the intricacies of OB billing.
Kim walked me through every scenario: standard pregnancies, transfer-in patients who started care elsewhere, varying insurance plans with different deductible structures, and the complex interplay between global OB packages and individual service billing.
The Challenge Was Clear:
- Calculate accurate patient costs for OB packages
- Handle complex insurance scenarios
- Account for transfer-in patients
- Generate instant, accurate forms
- Maintain HIPAA compliance with zero data storage
From Concept to Creation
What fascinated me about Kim's request wasn't just the technical challenge – it was the human impact. Every calculation error meant stress for expecting mothers, additional work for staff, and potential revenue loss for the practice. This wasn't just about building a calculator; it was about transforming how medical practices handle one of their most complex billing scenarios.
We started with Version 1.0 on August 14, 2025 – a basic calculator that could handle standard OB packages. But Kim's feedback was invaluable. She tested every scenario, found edge cases I never would have considered, and pushed for features that would truly make a difference in daily operations.
The Vision Becomes Reality
What started as Kim's vision for a simple calculator has evolved into something much greater. GenFlowMed now represents a new approach to medical practice innovation – tools built by understanding real-world challenges, refined through actual use, and designed with both staff efficiency and patient experience in mind.
Kim's role didn't end with the initial request. She became our chief advisor, testing every update, providing feedback that shaped features like the Transfer-In Mode, and ensuring that every enhancement actually solved real problems faced by medical practices.
"Seeing my daily frustrations turn into a solution that not only helps our practice but could help practices everywhere – that's incredibly rewarding. This is what happens when healthcare professionals and developers truly collaborate."
Looking Forward
Today, GenFlowMed continues to evolve based on Kim's insights and the needs of Legacy OBGYN. Every feature, every fix, every enhancement comes from real-world use and genuine need. This isn't technology for technology's sake – it's innovation driven by the daily realities of healthcare.
As we continue to develop GenFlowMed, Kim's original vision remains our north star: make complex medical billing simple, accurate, and stress-free for both staff and patients. What started as one office manager's frustration has become a tool that's revolutionizing how medical practices approach their most complex calculations.
Experience the Difference
See how Kim's vision became the tool that's transforming OB billing calculations.
Try the Calculator